Stories of Prato:
People of Prato

Prato was the cradle of his creativity

Enrico Coveri

Prato was the cradle of his creativity

Enrico Coveri (1952-1990) was a Prato designer who, although he lived in Florence and travelled the world, never forgot his own roots in this city, among its family-run factories, rags, industriousness, and imagination. He was born and raised among needles, threads and his mother's sewing machine and he had a natural talent: Prato was the cradle of his creativity, the engine that turned a passion into a profession and led him to become a world-renowned designer. In 1977 Coveri presented his first collection in Paris and was hailed as an enfant prodige of Italian fashion. Building on his experience as a set and costume designer, including in Prato, Enrico invented his own unique style, the 'Coveri style' characterized by cheerfulness, pleasure of living, playfulness and the ability to embellish all life occasions, from formal evening to days at the beach.

Unfortunately Enrico Coveri died suddenly, in the prime of life, and his legacy of imagination and creativity passed on to his sister Silvana, the person who had always been closest to him.
Prato dedicated two major exhibitions to him: Homage to Enrico Coveri, enfant prodige, at the Luigi Pecci Centre for Contemporary Art in 1991, on the first anniversary of his death, and Cover Story. From Prato to Made in Italy, which inaugurated the auditorium of the new headquarters of the Chamber of Commerce, in 2013.